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商品編號： IN1312 出版日期： 2017/01/30 作者姓名： Aggarwal, Ridhima;Chick, Stephen E.;Simon, Francoise 商品類別： General management 商品規格： 19p 再版日期： 地域： North America 產業： Health care services 個案年度： -
商品敘述：
PatientsLikeMe, an health online community formed to provide value for patients in exchange for sharing their health data, had grown substantially since its founding in 2004. By 2016 it had over 130 employees. However, convincing investors of the viability of the business model proves more challenging. Its three founders believe it has the potential to reshape the healthcare ecosystem, but its ""not just for profit"" approach is complex to communicate. In their ambition to improve the healthcare experience by capturing health outcomes and learning what works in the real world (beyond clinical trials) - they must attend to critical issues such as patient privacy in addition to setting their growth strategy.
涵蓋領域：
Health care;Crowdsourcing;Laws & regulations;Customer privacy;Regulatory compliance;Social networks;Internet;Medical record confidentiality;Privacy;Decision making;Focusing on customers
相關資料：
Case Teaching Note, (IN1313), 9p, by Ridhima Aggarwal, Stephen E. Chick, Francoise Simon
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